Grab Financial Group ( GFG ), the fintech arm of Southeast Asian superapp Grab, has rolled out a new financial brand for digital payments, insurance, lending and wealth management.

GrabFin provides a single entry point to access such financial services on the Grab app. They are simple to activate; fractionalized so that more people can access them; and flexible to enable consumers to choose how they use the products with no lock-in period, GFG says.

Along with the GrabFin launch, GFG is also introducing Earn+, an investment product for Singapore-based Grab users. Earn+ invests in low-risk and well-diversified mutual funds managed by Singapore-based Fullerton Fund Management and UOB Asset Management, with a projected yield of 2%-2.5% per annum. It will be available to users over 18.

Users can start with a minimum investment of S$1 ( 72.7 US cents ), with no maximum investment limit or lock-in period. They can also withdraw funds to their GrabPay wallets directly, or transfer the funds to their bank accounts at any time, without penalty or early withdrawal charges.

“Grab’s superapp platform, deep tech expertise and data-driven insights position us uniquely to drive financial inclusion across Southeast Asia,” says Kell Jay Lim, head of GrabFin. “The GrabFin brand reinforces our promise to empower the six in 10 financially underserved in the region, by providing simple, accessible and flexible financial services in a single platform that they are familiar with and already access daily.”

Following its launch in Singapore and Malaysia, GrabFin will be progressively rolled out in other Southeast Asian markets in the coming months, GFG says.