Singaporean financial services company Singlife has appointed Justin Ho as the chief executive officer of Singlife Financial Advisers ( SFA ), after receiving regulatory approval from the Monetary Authority of Singapore.

In his role, Ho will be responsible for the SFA’s strategic direction, which involves driving initiatives to enhance service offerings, accelerating business growth, building strong client trust and expanding the firm’s market presence.

Ho has over 20 years of experience in the financial services industry and, the company notes, a proven track record in business development and in driving performance and results.

Previously, he has held various leadership positions at the company, where he was instrumental in opening new channels and driving production for its products, and, before that, at Aviva Singapore, where he focused on distribution and sales development.

As well, he has worked in various insurance companies in Singapore and began his career as a financial consultant at Prudential Singapore.