Standard Chartered has launched the second phase of its “Now’s Your Time for Wealth” campaign, placing the bank’s Chief Investment Office ( CIO ) at the centre of the initiative.

The global campaign to encourage affluent clients to actively manage their wealth by emphasizing the risks of delay and the opportunities for growth in the current volatile climate.

For the second phase, the bank introduces “one of the most powerful and globally connected sources of market intelligence”, the CIO. The bank will give investors direct access to market outlooks, sector calls, and timely cross-market guidance.

The campaign will include new editorial partnerships and digital content releases aligned to market movements, amplifying the CIO’s views to a wider affluent audience.

Haymans Fung, global head of marketing for wealth and retail banking at Standard Chartered, comments: “Investors today are navigating a far more complex landscape, with geopolitical developments and market shifts influencing decisions across borders. With this next phase of our ‘Now’s Your Time for Wealth’ campaign, we aim to give clients clearer access to the insights and connections that matter most.”

The first rollout of the “Now’s Your Time for Wealth” campaign in January included out-of-home advertising across airports and in-city sites, print advertising, film, and content partnerships with leading international, regional and local media across key markets.